What does your business mean to you?
I first acquired the restaurant for the commercial kitchen potential. Marilu has been baking for 20 years and had a cottage food license, but a restaurant wanted to carry her cakes, so she needed a commercial kitchen to sell to third parties. I saw the opportunity of investment and I jumped in. It has since embedded in our passion for cooking, baking and serving. It is very satisfactory to see and hear people enjoy our food. It is meaningful, it is satisfactory; it is complex and allows us to master new skills, it has direct connection between effort and reward. Our customers being or greatest payoff, hearing their stories, getting to know them by first name and in a personal level. It means building relationships. My vision is to become the Chez Panisse of the Central Valley.
My mission is to provide our customers with a place to gather, hearty meals, and exquisite desserts to celebrate life’s special moments.
Judith Valenzuela, Owner of A Matter of Taste