Struggling with what to post on Social Media for your business? | Ripon CA Business Photographer

by | Business

Are you a business owner and you struggle with what to post on social media?  There are so many ways to advertise and market your business.  From print materials, to your website, to facebook and instagram, etc.  The list goes on and on.  Often you’re spending your time trying to take images with your phone that you can use to promote your business.  How much time are spending on this?  or do you post for a few days and then get busy and forget and this falls to the wayside?

Have you ever planned out your posts?  Did you know that you can actually schedule your posts ahead of time, for weeks or a month at a time?  **Mind Blown**

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You can use apps like later.com or planoly to schedule out your facebook and instagram posts.  Did you know if you post at least 1 time a day, you reach more people?  Makes sense, doesn’t it.  Then use hashtags to reach even more people.

So what is holding you back?  Well, you’re probably trying to think of content to post and then you need images to go along with that content… right?

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This is where you can sit down and write down around five to nine categories that you want to create content about.  These are categories that connect with your audience, share about yourself to build relationships with your audience, and things that your audience will find interesting and can be used to build the “know, like, and trust” factors so when that potential customer needs whatever you are selling or offering.. they think of your business!

I know… it seems like a lot.  But, what if you had a whole gallery of images that you could use to create that content?

Well, Rachael Venema Photography offers a service called brand photography.  Where we sit down and plan out story lines about you, your business, your interests, and what will connect with your audience.  Then we schedule out a day where we create images that go along with these story lines.  So you have a whole gallery of your own images (instead of boring stock images that don’t relate to you or your business) to choose from!

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An example of this would be… showing what you do behind the scenes.  Take this custom counter top, tile, and flooring company.  Since he has images to show what he does behind the scenes, he can share this with his customers so they can see how much detail and care he puts into each project.  His customers then get to see what they are investing in when they hire him to create a custom bathroom or kitchen in their home.

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Here is another example: take this custom cabinet maker.  He could have a plain headshot with a plain backdrop, or he can have a headshot image of him in front of his actual custom cabinetry.  So his customers not only see him, the face behind his business, but his craftsmanship in the photo as well.

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Want to learn more and find out if a brand photography session could be useful for your business?  Rachael Venema Photography offers different packages and will create custom packages based on your needs.

Contact us today for a free consultation (over the phone or in person) to discuss if this would be right for your business!